A lifestyle brand
rooted in functional luxury
EXPLORE
A lifestyle brand
Curved forms that
follow the body.
Knotted wool that’s
soft underfoot.
Woodgrain shaped by
time, marked like a
thumbprint.
Each piece is subtly
luxurious and crafted
to age beautifully.
01
BLACBIRD STUDIO
The initial collection will comprise approximately ten curated furniture pieces — including upholstery, accessories, rugs, tables, and chairs — initially designed for Via Valetta Laax. These will later be available through retail outlets and online stores, with a focus on logistical efficiency and a commitment to our core values of timelessness and quality.
A flicker of candlelight.
The curl of rose incense.
Cotton clothing that
wraps you in comfort.
Blacbird Rituals awaken
the senses and anchor the
spirit, encouraging you to
slow down.
02
BLACBIRD RITUALS
Initially launched at Via Valetta Laax, which includes a boutique, hotel apartments, and a wellness area, this range will feature scented candles, incense, perfumes, and clothing, later available online. Each piece is created to carry the spirit of Blacbird—calm, grounded, and refined.
A breeze catching on
sheer curtains.
Sunlight dappling stone.
A sofa that invites rest.
Our spaces are designed
to envelop, not
overwhelm, bringing
stillness and clarity.
03
BLACBIRD SANCTUARIES
Launching alongside Via Valetta Laax, our hospitality division will develop a boutique hotel brand grounded in a holistic experience that integrates intuitive technology with sustainable, low-cost operations. We aspire to create near-staffless properties, offering a high-end on-demand service and luxury experiences that foster serenity and allow space for connection.
Blacbird is a lifestyle brand that balances
timeless design with subtle support and
attention to detail.
Each piece, ritual, and space is crafted to
be deeply felt—engaging the senses—
while intuitive technology works quietly
in the background to create ease.
Founded as a joint venture between model and creative director Ieva Lagūna and the Jeannet Group, Blacbird inspires slow, intentional living in a distracted world.
Ieva’s background as an internationally renowned model for luxury fashion houses such as Victoria’s Secret and Dior, alongside features in prominent publications including Vogue, Harper’s Bazaar, and Elle, combined with nearly a decade of travelling to luxury hotels and remote destinations worldwide, has cultivated a refined eye for design, style, and detail.
The Jeannet Group, which operates across real estate, furniture, finance, and technology, brings nearly twenty years of experience in business development, management, and entrepreneurship. Led by co-founders and brothers Boris and David Jeannet, the group offers the strategic insight and network essential to building a compelling brand with a distinct market position. Its core strength in real estate development provides a robust foundation for this venture.